Day 30: Why it pays to listen to experts in the cybersecurity industry

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Day 30 of building “superReply” – the Chrome extension that’s going to revolutionize the way people handle their emails. As I’ve been working on this project, a quote from my mentor Etgar has been resonating with me: “Strategy prevents me from doing what I want and instead makes me focus on what I need to do.”

I couldn’t agree more. Instead of building the best features and having the best product, I need to understand my target market and validate that what I am building is actually solving a problem that people have.

So, for the past few days, I’ve been putting a lot of effort into interviewing users and shaping my go-to market strategy. And the insights I’ve gathered from talking to people and doing my own research on the independent professionals market have been invaluable.

Thanks to all of this hard work, we recently hit a major milestone: 1000 users! 10 days ago, I couldn’t have even imagined that we would reach this many users so quickly.

And to top it off, influencers have started talking about “superReply” and recommending it to their followers – which is amazing, as it shows that people are seeing the value in our product and believe in it enough to talk about it without us even paying them.

The most important thing right now is to shape the understanding of what problem “superReply” is solving, and I believe that with a solid market validation and go-to-market strategy in place, we’re well on our way to doing that.

@whitneysee My most anticipated AI tool of 2023 so far! An AI email assistant that takes ALL the work out of replying and does the thinking for you! It’s blown my mind over the last two days ????. Think about how it would help get through, our work inboxes quicker, small business owners or freelancers. Or those not confident in written English etc. It’s a free Chrome extension and I’m super happy to get behind this tiny tech startup. Give it a go and let me know what you think! Link to download in my bio #aitoolsforbusiness #aitools2023 #techtok ♬ Calm LoFi song(882353) – S_R

I’ve also been spending a lot of time talking to experts in the cybersecurity industry. One thing that became clear to us is the need for an additional layer of security between the AI engine and the user’s content.

So, we’re currently working on implementing a feature that will filter sensitive information such as social security numbers, credit card numbers, addresses, and zip codes, etc… This will give us a competitive advantage and help us break into the corporate B2B market.

Aside from working on the big picture strategy, I’ve also been busy fixing bugs that some users have been experiencing. To make it easier for people to report these bugs to us, I decided to add a live chat feature to our website.

Thanks to this chat feature, we’ve already been able to fix a few bugs on the spot, which is thanks to the hard work of our developer Vlas, who’s not afraid to tackle complex problems.

On top of all this, I’ve also been working with our designer Paul to explore integration with Outlook. This is in response to a lot of requests we’ve been getting from users who need “superReply” to work with their work emails on Outlook.

It’s clear that this is a necessary feature for the market we’re aiming to capture, and I’m excited to move forward with it, even though I’m trying to minimize development work at the moment.

It’s also worth mentioning that we’re moving forward with some potential investors who have shown interest, and we’re on the brink of signing our first check, which is extremely exciting.

Lastly, I want to thank everyone who’s been following superReply’s journey and supporting us by sharing the extension with their friends. It’s been amazing to wake up every day and see messages from people in Tel Aviv telling me that their friends have already heard about superReply and are excited to try it out. The fact that the extension has gone viral in the tech industry in Israel is a dream come true, and I’m incredibly grateful for all the support. Thank you!

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