Here are some tips for responding to pricing inquiries in emails:
Keep it short and sweet
• Get right to the point. Don’t beat around the bush with a pricing inquiry response.
• Keep sentences and paragraphs short and concise.
• Stick to key details about pricing and avoid rambling.
Provide exact pricing information
• Give clear, precise pricing figures for the exact products/services they asked about.
• Breakdown costs for individual items if needed. Be as transparent as possible.
• If you have tiered pricing, present those options clearly.
Explain additional fees or charges
• Note any additional taxes, shipping, handling, or optional charges that may apply.
• Explain costs associated with customization, special services, etc. if relevant.
Direct to other resources if needed
• If further details are required or inquiries need consultation, direct them accordingly.
• Provide links to pricing FAQs, order forms with rate breakdowns, or contact info to schedule calls.
Highlight value over lowest cost
• Rather than get into a price war, focus messaging on quality, service, expertise, etc.
• Reinforce the value you provide at reasonable rates.
Request clarity if the inquiry is vague
• If needed, politely ask for specifics on exactly what they want pricing for.
• Get additional details so you can provide accurate, relevant quotes.
Follow up and build the relationship
• Stay in touch after the initial pricing response to nurture the lead.
• Provide incentives to encourage next steps, lock in rates with proposals, etc.
Hope this gives you a good starting point for responding efficiently and effectively to pricing inquiries. The free Chrome extension superReply can help take the pain out of emails by automating responses like these. Give it try next time you need to crank out email replies!
